NEW TELEVISON SEASON KICKS OFF ON NEW YEAR’S DAY!

NEW TELEVISON SEASON KICKS OFF ON NEW YEAR’S DAY!

The new season of George Poveromo’s World of Saltwater Fishing will debut
on VERSUS on Saturday, January 1, 2011, at 11:30 a.m. (Eastern Standard Time).
Our show will then air every Saturday at 11:30 a.m. and on Fridays at 4:00 p.m. For
a complete listing of my new shows and their respective airing dates and times, visit:
www.georgepoveromo.com

The year 2011 will mark our 11th year on national television. One may wonder “what
happened to ESPN2?”, where we aired for ten years. The answer is that ESPN has gotten
out of the outdoors/fish TV business. Effective January 1, 2011, all their fishing shows
will cease airing, save for B.A.S.S. (which the network had owned and, according to what
I’ve heard, had finally sold). All their fishing/outdoors show hosts got the word back
in May that they will be no longer airing on the network. The “official” announcement
from ESPN as to why they dropped their outdoor programming was that they (the
network) wanted to get back to their roots of live-programming of competitive events.
Rumor has it that soccer and pre-NASCAR coverage will now take over the outdoors
time slot. However, since ESPN contracts out the production of some of their outdoor
programming, and then gives the responsibility of selling sponsors to fund these ventures
to their advertising departments, one has to believe that the soft economy and lack of
their getting sponsorships for some of these shows wasn’t the real reason behind their
decision to drop outdoors.

Fortunately for us, we were picked up by the VERSUS network. Beginning this
January, VERSUS will now become the largest national network which airs outdoors
shows. VERSUS is owned by COMCAST. We’re thrilled to be part of the family! Since
June, my crew and I have been traveling long and hard to shoot our new 2011 series, and
we wrapped up our shooting just a few weeks ago. We have some terrific episodes on
tap! I must credit my immediate production team for making our show the success that
it is: Kevin Tierney, Rob “Swede” Greene, Mr. Miller, and Craig Woloshin. Without
them, there’d be no George Poveromo’s World of Saltwater Fishing.

As I leave ESPN and join the VERSUS family, I have nothing but good things to say
about my decade-long run on ESPN2. I’ve met and worked with some really wonderful
people there, and the entire experience has made for one incredible dream ride! As a
member of the VERSUS family, I look forward to doing my part with our show to make
sure VERSUS remains the leader in quality outdoors programming.

Please tune in and watch our shows!